Saturday, November 26, 2022

Hyped Up, Let Down

Earlier today, my family went out and we got a Christmas tree. Thanksgiving was two days ago. I will concede that, yes, it is tradition for us to go tree-hunting the weekend immediately following Thanksgiving. At the same time, at the same time, we just got through one major holiday, and already another, larger holiday is only a month away.

That isn't necessarily a bad thing, it's just that it seems like everyone and their grandmother is pushing Christmas, as has been doing so since Halloween ended. It's a constant bombardment of hype, for one day, that passes just as quickly as any other day, and quicker than plenty of other days. I really think that hype is the problem here. We took a good thing, and then blew it out of proportion, into some larger-than-life experience that we should be experiencing, but probably won't. And now that I think about it, it seems like there are quite a few things that are way over-hyped.

What is the deal with pumpkin spice coffee? Now, I've never been a coffee-drinker, either previously or currently, so the availability (or lack thereof) of a particular flavoring of coffee has no meaning in my life. Watching from the outside, as people obsess over pumpkin spice, is a disturbing experience. Rational people are now behaving like raving lunatics, and I am left wondering if pumpkin spice is actually some form of narcotic! Just the obsessive need to have pumpkin spice-everything is a major turn-off; I feel like I'm stuck watching people being body-snatched.

The "Call of Duty" series is just a series made from recycling the same game. It's a generic, first-person shooter, set in some location. Then we set it in another location and say it's a brand-new game! Sure, some of the missions may vary in nature, and the weapons definitely vary (and if you want the best weapons, it's going to cost you). It's just a bunch of people running around a shooting each other, and yet it has practically become synonymous with "video games".

"The Fast and Furious" franchise needs to end already! I never really got into it - I've never actually seen any of the movies - and at this point I don't want to. It starts off plausibly, an investigation into street racing goes sideways as the investigator gets too into their assignment. But with each new movie the stories get grander and more convoluted. We have to raise the stakes ever higher, make the adventure ever more thrilling to watch. It's gotten ridiculous! I am willing to suspend my disbelief, but not this far.

The worst part of all these things is that, deep down, I am certain that they will never end. Why? Put simply: money. There's too much profit to be made to let them die, and so they keep getting brought back, again and again, for the screaming masses who are all too happy to throw money at this. Mindless consumerism at its finest.

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